Manthan

As an Indian expatriate staying in the US, it gets tough at times to find the movies that one would want to see. With the launch of google video and its reach, the Indian movie producers and distributers have a great chance for moving their content in “pay per view” format to Google Video. I know a lot of my friends who pay like $10 or more for a monthy subscription to host of illegal sites for watching hindi movies which are streamed online. This is a great opportunity which is right now being wasted by the Indian Producers. There is a huge market out there for Indian movies, but the problem is accessibility. Even the theatrical releases are limited to new movies and only on weekends. Besides the new movies, the Indian diaspora is left starved for desi entertainment and Indian movie producers can leverage the platform such as Google Video for exploiting this potential. I am sure, people would prefer to watch, legal, good quality prints online for a fees of say $3.00 per movie rather than watching camera prints of movies. The library of Indian movies is huge and the past hits which are now on DVD, etc can be made available via Google Video. Besides the movie producers don’t have to worry about DRM since all that is taken care by content enablers like Google Video.