Making it simple for users to walk away from a Google service with which they are unhappy keeps the company honest and on its toes, and Google competitors should embrace this data portability principle, Eric Schmidt said at the Web 2.0 Conference in San Francisco.
Well to begin with can I get access to my data ? I have no clue want kind of “attention” data is being gathered. The first step to generate confidence would be giving access to the attention data that Google is capturing and a way to manage it. The first step to win over people like me is to inform and share all the data that is being captured ? Where are all my searches sitting, how I can I delete them for ever ? Right now it sounds like Money in the bank, which can be transferred from Yahoo to Google or MSN, but the only person who doesn’t have access to it is the end user. If I delete a mail in Gmail, does it get deleted for ever or it can be retrieved by Google. Search history can reveal a lot and how does one manage/delete it ?