Manthan

Pay per click advertising is a great way for advertisers to drive targeted audience to their website. Extending this further, can a “pay per visit” advertising model be devised for the real world? In this model advertisers will shell out ad dollars only if the target audience happens to visit the particular business or avail a certain service. Rapid advances in location based services in Mobile phones and connected GPS devices, can perhaps turn this fantasy into a reality. A 3G or Wifi enabled GPS device can be a great way to push location based advertisement to customers, assuming that the GPS Devices has access to user’s preferences.
Contextual advertisement based on

• Location of the consumer
• Time of the day
• Date (thanksgiving, Christmas etc)
• Buying history ( Say from Amazon or ebay )
• Personal preferences created or subscribed by the consumer
  

The advertisements are relayed via the location sensitive cell phones or GPS devices, during weekends or holidays. The advertisements kick in when the consumer is on the road and heading in a particular direction. The advertisers don’t pay unless the consumer happens to visit the advertised business, which is determined by

• The location of the GPS or Mobile device.
• Or the ads provide “discount coupon code”, which is used the track the conversion rates.

Intrusive,spooky, looney? The geek in me found this thought fascinating nevertheless.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.